Marketing Skills Collection

A collection of 23 sub-skills for marketing deliverables. Generates repeatable, high-quality outputs across CRO, copywriting, SEO, analytics, and growth domains.

When to use this skill

• Marketing deliverables needed: CRO, copy, SEO, analytics, and growth outputs
• Repeatable, high-quality outputs: Asset generation aligned to a single KPI
• Business goal → skill mapping: Convert objectives into specific marketing sub-skills

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23 Sub-Skills Overview

CRO (Conversion Rate Optimization)

Sub-Skill Description page-cro Landing page conversion rate optimization signup-flow Signup flow optimization onboarding Onboarding experience improvement form-optimization Form optimization (fields, UX) paywall Paywall/pricing page optimization

Copywriting

Sub-Skill Description copywriting Ad/marketing copy creation copy-editing Existing copy improvement email-sequence Email sequence design social-content Social media content

SEO

Sub-Skill Description seo-audit SEO audit and improvement recommendations programmatic-seo Programmatic SEO pages comparison-page Comparison page creation schema-markup Structured data markup

Ads & Analytics

Sub-Skill Description analytics-tracking Analytics tracking setup paid-ads Paid advertising strategy/copy ab-test A/B test design

Strategy & Growth

Sub-Skill Description launch-strategy Product launch strategy pricing-strategy Pricing strategy retention Retention improvement strategy churn-analysis Churn analysis growth-experiments Growth experiment design referral-program Referral program design content-strategy Content strategy development

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Instructions

Step 1: Define Objective and Constraints

marketing_brief:
  objective: [single KPI - conversion rate, CTR, activation]
  target_audience:
    segment: [customer segment]
    pain_points: [key pain points]
    terminology: [terms they use]
  channel: [LP, email, social, SEO, ads]
  format: [format]
  offer:
    value_prop: [value proposition]
    positioning: [positioning]
    proof_points: [proof points]

Step 2: Select the Sub-Skill

Select the sub-skill that fits the situation:

# For CRO needs
→ page-cro, signup-flow, onboarding, form-optimization, paywall
# For copy needs
→ copywriting, copy-editing, email-sequence, social-content
# For SEO needs
→ seo-audit, programmatic-seo, comparison-page, schema-markup
# For ads/analytics needs
→ analytics-tracking, paid-ads, ab-test
# For strategy/growth needs
→ launch-strategy, pricing-strategy, retention, churn-analysis, growth-experiments

Step 3: Build the Prompt

Create a structured prompt:

## Marketing Asset Request
### Product Context
- **Product**: [product name]
- **Category**: [category]
- **Stage**: [stage - early, growth, mature]
### Audience
- **Segment**: [target segment]
- **Pain Points**: [1-3 pain points]
- **Current State**: [current solution in use]
### Offer
- **Value Prop**: [core value proposition]
- **Differentiator**: [differentiating point]
- **Proof**: [trust factors - numbers, clients, awards]
### Constraints
- **Tone**: [tone - professional, casual, bold]
- **Brand Voice**: [brand voice guide]
- **Do NOT**: [things to avoid]
### Output Format
- [desired format - table, checklist, bullets]

Step 4: Generate and Validate

# Generate
claude task "Generate marketing asset using sub-skill name"
# Validation checklist
- [ ] KPI alignment
- [ ] Target audience fit
- [ ] Brand voice consistency
- [ ] Actionable output

Step 5: Handoff + Measurement

## Implementation Checklist
- [ ] Asset publishing
- [ ] Tracking event setup
- [ ] Success threshold definition
## Tracking Events
| Event | Description | Success Threshold |
|-------|-------------|-------------------|
| page_view | Page view | baseline |
| cta_click | CTA click | +20% vs control |
| signup_complete | Signup complete | +15% vs control |
## A/B Test Proposals
1. [Hypothesis 1]: [variant] vs [control]
2. [Hypothesis 2]: [variant] vs [control]

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Examples

Example 1: Landing Page CRO

Prompt:

Optimize the landing page for higher signup conversion.
Audience: indie founders building side projects.
Offer: AI co-pilot for product launches.
Output: prioritized CRO changes + A/B tests.

Expected output:

• CRO checklist prioritized by impact/effort
• 3 A/B test hypotheses with expected lift
• Hero + CTA copy suggestions (3 variants each)

Example 2: Email Sequence

Prompt:

Create a 5-email welcome sequence for a B2B SaaS.
Audience: ops managers at 50-500 employee companies.
Goal: drive first workflow setup within 7 days.

Expected output:

## Welcome Sequence
### Email 1: Welcome (Day 0)
- **Subject**: Welcome to [Product] - Let's get started
- **Goal**: Account confirmation + quick win
- **CTA**: Complete profile
### Email 2: Value Demo (Day 1)
- **Subject**: See what [Product] can do in 2 minutes
- **Goal**: Feature awareness
- **CTA**: Watch demo video
### Email 3: First Workflow (Day 3)
- **Subject**: Create your first workflow (step-by-step)
- **Goal**: Activation milestone
- **CTA**: Create workflow
### Email 4: Use Case (Day 5)
- **Subject**: How [Customer] saved 10 hours/week
- **Goal**: Social proof + inspiration
- **CTA**: Try this template
### Email 5: Check-in (Day 7)
- **Subject**: Need help getting started?
- **Goal**: Rescue non-activated users
- **CTA**: Book a call / Reply for help
## Metrics
| Email | Open Rate Target | CTR Target |
|-------|------------------|------------|
| Email 1 | 60%+ | 30%+ |
| Email 2 | 45%+ | 15%+ |
| Email 3 | 40%+ | 20%+ |
| Email 4 | 35%+ | 12%+ |
| Email 5 | 40%+ | 15%+ |

Example 3: Programmatic SEO

Prompt:

Create a programmatic SEO template for comparison pages.
Target: "[Tool A] vs [Tool B]" searches.
Include: H1, meta description, comparison table, CTA.

Expected output:

• Page template with placeholders
• Schema markup (JSON-LD)
• Internal linking strategy
• Content guidelines per section

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Best practices

1. One KPI per deliverable: Avoid mixed objectives
2. Audience specificity: Use segment-specific needs and terminology
3. Instrument measurement: Set up tracking before launch
4. Iterate with data: Treat outputs as hypotheses

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Common pitfalls

• Mixing multiple objectives: Multiple goals in a single asset
• Missing audience context: Unclear who the asset is for
• No tracking/validation plan: Unable to measure effectiveness

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Troubleshooting

Issue: Output is generic

Cause: Vague product/audience information Solution: Provide positioning, competitors, and proof points

Issue: Output conflicts with brand voice

Cause: No tone/voice constraints provided Solution: Provide brand do/don't list and sample copy

Issue: Can't measure impact

Cause: Tracking events not defined Solution: Define events and success thresholds in advance

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Output format

## Marketing Asset Report
### Brief Summary
- **Sub-Skill Used**: [sub-skill]
- **Objective**: [KPI]
- **Audience**: [segment]
### Deliverable
[generated asset]
### Implementation Checklist
- [ ] Asset ready
- [ ] Tracking configured
- [ ] Success criteria defined
### A/B Test Plan
| Test | Hypothesis | Metric | Expected Lift |
|------|------------|--------|---------------|
| Test A | [hypothesis] | [metric] | [%] |

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Multi-Agent Workflow

Validation & Retrospectives

• Round 1 (Orchestrator): Coverage of 23 sub-skills across 5 categories
• Round 2 (Analyst): KPI alignment, prompt structure review
• Round 3 (Executor): Output format, actionability check

Agent Roles

Agent Role Claude Brief composition, asset generation Gemini Competitor research, trend analysis Codex Tracking code generation, automation

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Metadata

Version

• Current Version: 1.0.0
• Last Updated: 2026-01-21
• Compatible Platforms: Claude, ChatGPT, Gemini, Codex

Related Skills

• presentation-builder
• frontend-design
• image-generation

Tags

#marketing #cro #copywriting #seo #analytics #growth #automation

GitHub Owner

Owner: supercent-io

Files

presentation-builder

• View: https://github.com/supercent-io/skills-template/blob/HEAD/.agent-skills/marketing-skills-collection/../../documentation/presentation-builder/SKILL.md

frontend-design

• View: https://github.com/supercent-io/skills-template/blob/HEAD/.agent-skills/marketing-skills-collection/../../frontend/design-system/SKILL.md

image-generation

• View: https://github.com/supercent-io/skills-template/blob/HEAD/.agent-skills/marketing-skills-collection/../../creative-media/image-generation/SKILL.md